PUZINSKI / ORIGINAL SAMPLE
Fictional campaign brief. No client assets, engagement, or results are represented.

PROJECT: An introductory campaign for a fictional pottery workshop

BUSINESS QUESTION
Can a simple activity-led message make an introductory workshop offer easier to understand? This is a planning hypothesis, not a tested result.

AUDIENCE
First-time learners exploring a small-group creative activity. This is the intended audience for the fictional concept, not a researched or measured client segment.

OFFER
A fictional introductory pottery workshop. Session availability, price, and booking terms would need approval before any real campaign. This is a creative exercise, not an active promotion.

MESSAGE
Get your hands into it. Small-group pottery workshops.
Support with the actual scope, required inputs, exclusions, and next step.

CREATIVE DIRECTION
A bold typographic static ad with an original bowl illustration, plus a vertical-story variation. Use one primary headline, a concise explanation, and one call to action. Adapt hierarchy for each format rather than resizing without review.

INPUTS & APPROVALS
Approved business facts, offer terms, brand assets, image/footage rights, audience context, and one authorized approver. AI-generated material requires review for accuracy, suitability, and permitted use.

DELIVERABLES FOR THIS FICTIONAL EXERCISE
One static visual concept and one vertical-story visual concept.
No ad spend, publishing, live lead generation, or performance reporting is implied.

MEASUREMENT PLAN FOR A FUTURE REAL CAMPAIGN
Define a valid inquiry separately from an accepted submission, consultation, or sale. Check tracking before launch. Review creative response and inquiry quality alongside volume. Establish a baseline and observation period before attributing a change to the campaign.

ACCEPTANCE
Agreed formats, correct approved facts, readable text, functional destination link, no unapproved claims, and a documented review decision.

HANDOVER
Approved exports and source assets covered by the agreement, usage notes, and a clear list of any licensed dependencies.

Actual client scope and fees require a separate signed proposal.