PUZINSKI / CREATOR CAMPAIGN BRIEF
Fictional homewares example. No real client, product, campaign, or measured result.

IDEA
"A calmer corner starts here."
Show how a homewares item fits into an everyday reading space.
This is creative direction, not a product-performance or wellbeing claim.

BRIEF FIELDS TO AGREE
Audience: who the content is for and the question it should answer.
Product: approved name, dimensions, materials, care facts, and availability.
Creative: everyday setting, product demonstration, and a clear destination.
Deliverables: formats, quantity, duration, due dates, and publishing account.
Review: responsible approver, review dates, and agreed revision allowance.
Relationship disclosure: clear disclosure appropriate to the actual arrangement.
Rights: reposting, edits, paid-media usage, duration, and territory as agreed.
Costs: creator fees, products, shipping, production, and media spend separately.

PRE-PUBLICATION CHECK
Is every factual claim supported by approved information?
Are the commercial relationship and disclosure clear in the content?
Are usage rights and approvals recorded?
Does the destination repeat the same offer and show useful product details?
Do mobile links and appropriate campaign tags work?

MEASUREMENT PLAN
Choose the observation before launch: relevant visits, inquiries, or purchases.
Record the reporting period, data source, and attribution limitations.
Keep organic creator distribution and paid amplification distinct.
Do not add overlapping platform reports as if they were unique customers.
No sales or return-on-investment result is assumed by this template.

Official disclosure guidance:
https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers

Creative production, creator management, campaign setup, landing-page changes,
and lifecycle sequences are separate scope decisions. A small creative sprint
does not automatically include this whole campaign.

Explore scopes: https://puzinski.com/packages/