Combined monthly organic reach
Across the social accounts and projects managed in the in-house role.
Plastic surgery / Prior in-house experience
Marketing leadership. Working business systems.
Marketing ownership, inquiry workflows, operational software, and team learning within one in-house role.
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Prior in-house experience behind the agency’s approach. This is not a Puzinski client engagement. Anonymized professional overview with founder-reported 2025 figures. No employer assets, internal architecture, or customer records are displayed.
In a prior in-house Marketing Director role at a plastic-surgery business, the agency’s founder owned marketing execution and independently built business automations and internal applications. The role connected the work that attracts interest with the systems and training used to handle it.
Experience behind Puzinski · 2025Attention. Inquiries.
Attention. Inquiries.
Systems put to work.
Marketing ownership and hands-on implementation, grounded in prior in-house experience at a plastic-surgery business.
Daily organic Instagram inquiries
New inquiries for the sales team to contact and consult by phone.
Daily inquiries across all channels
Paid, organic, and other sources combined. Includes the Instagram inquiries.
Applications in active business use
Internal tools supporting operations, hiring, and sales training.
Source: founder-reported figures from prior in-house work in 2025; not independently verified. This is not a Puzinski client engagement.
How to read these figures
- These are reported operating figures from 2025, not annual totals or a documented full-year average. Exact reporting windows and underlying reports are not published.
- Combined account reach may include audience overlap; it is not a deduplicated count of unique people across all accounts.
- Inquiries are new contacts handled by sales, not booked consultations, deposits, completed procedures, or revenue. The Instagram figure is included in the all-channel total.
- The inquiry volumes describe the business context of the role. They are not a measured increase attributable solely to one campaign or automation.
- Application adoption describes reported business use, not audited uptime, revenue impact, or independently measured efficiency gains.
The business problemMore connected
More connected
ways of working.
Inquiry handling and distribution were slow and inconsistent. Marketing, sales, and operational work also required coordination across departments. The founder worked directly with business ownership and department leaders to improve the process alongside the daily marketing responsibilities.
01
Marketing & content
02
Inquiry handoff
03
Operational tools
04
Team learning
New illustration of broad responsibilities; not an internal system diagram.
Prior in-house work · What changedFrom manual handoffs
From manual handoffs
to a visible workflow.
Inquiry intake, distribution, and follow-up brought into one workflow, with activity visible to the team.
Manual work.
Slow distribution.
Messages and lead distribution were handled manually. Response and handoff were slow and inconsistent.
Automated actions.
Visible activity.
- CRM deal creation and incoming-message responses
- Inquiry assignment and scheduled follow-up
- A dashboard to inspect and track bot activity
Support the work behind the sale.
Tools for quote and closing review, billing and scheduling coordination, and payroll calculations were put into business use.
Make learning part of the system.
A working platform brought together self-study lessons, quizzes, progress tracking, and AI sales role-play. The platform and learning content were built within the same in-house role.
Reported by the builder. The inquiry automation was tested with upper management. No quantified response-time improvement, cost saving, or revenue increase is claimed.
Marketing leadership & delivery
Owned social media and marketing content, paid advertising, influencer partnerships, campaign creative, and lifecycle messaging. Introduced content and approval processes, reporting, and training while coordinating with sales and other departments.
Inquiry handling & visibility
Built automation for inquiry intake, responses, CRM records, assignment, and follow-up, with a dashboard to inspect activity. Tested the system herself and with upper management before relying on it.
Operational applications
Independently built internal tools supporting quote and closing review, billing and scheduling coordination, and payroll calculations. The work brought recurring business tasks into applications used by the teams.
Hiring & sales enablement
Built a hiring and training platform with self-study lessons, quizzes, progress visibility, and AI sales practice. Created the learning content as well as the platform.
Built for daily
business use.
The automations and applications were put into active business use. Defined manual coordination work became automated, with dashboards and tools giving teams a clearer place to follow the process. These are reported adoption outcomes, with no quantified savings or revenue increase claimed. Revenue, costs, and confidential implementation details remain private.
The delivery perspectiveLeadership that
Leadership that
stays close to delivery.
Business context, implementation, and team learning within one role. The experience is described at a high level to preserve confidentiality.
Business ownership and hands-on implementation
The founder worked directly with business ownership and department leaders while personally building the automations and internal tools.
Testing with the people using the system
The inquiry automation was tested by the builder and upper management. A dashboard provided visibility into its activity.
Training alongside software
The hiring and training work included the platform and the learning materials: self-study lessons, quizzes, and AI sales practice.
A useful first moveStart where
Start where
it matters.
A useful marketing partner understands what happens after someone responds. That business-wide perspective now shapes how Puzinski scopes campaigns, inquiry journeys, workflows, and software.