Campaign strategy & setup
Define the offer, audience, conversion goal, channel mix, and campaign structure. Build or organize the agreed Google, Meta, and TikTok advertising setup.
02 / Paid media & performanceBetter campaigns.
Better campaigns.
A clearer path
to inquiry.
The ad is the beginning of the journey. We plan the audience, offer, creative, landing page, and inquiry path together, so you can understand what happens after the click and decide what to improve.
Discuss your projectWhat is included in advertising support?
Campaign planning, setup or management, creative and landing-page alignment, and agreed measurement can be scoped together. Monthly ad management covers one existing account on one channel under the published allowance; setup, new creative, and media spend are separate.
What we can doA clear scope.
A clear scope.
Useful work.
Ad creative & testing
Create static and video variations with clear messages and offers. Structure tests around a useful question, then use the results to guide the next version.
Landing-page alignment
Match the page to the promise in the ad. Improve the explanation, supporting content, form, and next step.
Measurement & reporting
Set up or review agreed GA4 and Google Tag Manager events. Distinguish a submitted inquiry from a later sales outcome and report events the business can verify.
Ongoing campaign management
Review performance, budgets, creative, and the inquiry journey. Prioritize changes using comparable data and the business goal.
When this fitsSound
Sound
familiar?
- You need a connected plan for new campaigns.
- The journey after the click needs attention.
- You need campaign ownership and understandable reporting.
Your engagementKnow what’s
Know what’s
being delivered.
- Campaign structure and channel priorities
- Agreed setup and creative assets
- Landing-page and conversion review
- Measurement plan and reporting cadence
Deliverables, timing, responsibilities, and ongoing support are defined in your proposal.
Useful answersBefore we
Before we
get started.
Is advertising spend included in the service fee?
Media spend and the service scope are discussed separately. The proposal explains campaign management, production, reporting, and any additional work.
Can you guarantee a specific cost per lead?
Performance depends on the offer, market, audience, budget, and sales journey. We define conversion goals and measurement before making decisions from the results.
Can campaigns connect to our CRM?
Yes. CRM intake, routing, and follow-up can be included through a connected automation or CRM engagement.