Puzinskimarketing / systems / digital
Work & approach

Business problems.
Connected answers.

Explore how marketing, workflows, and software can work together. Explore original concepts for different kinds of business and the anonymized prior in-house experience behind the approach.

Experience behind Puzinski · 2025

Attention. Inquiries.
Systems put to work.

Marketing ownership and hands-on implementation, grounded in prior in-house experience at a plastic-surgery business.

60M+

Combined monthly organic reach

Across the social accounts and projects managed in the in-house role.

≈150

Daily organic Instagram inquiries

New inquiries for the sales team to contact and consult by phone.

450–500

Daily inquiries across all channels

Paid, organic, and other sources combined. Includes the Instagram inquiries.

6+ months

Applications in active business use

Internal tools supporting operations, hiring, and sales training.

Source: founder-reported figures from prior in-house work in 2025; not independently verified. This is not a Puzinski client engagement.

Explore the work behind the figures
How to read these figures
  • These are reported operating figures from 2025, not annual totals or a documented full-year average. Exact reporting windows and underlying reports are not published.
  • Combined account reach may include audience overlap; it is not a deduplicated count of unique people across all accounts.
  • Inquiries are new contacts handled by sales, not booked consultations, deposits, completed procedures, or revenue. The Instagram figure is included in the all-channel total.
  • The inquiry volumes describe the business context of the role. They are not a measured increase attributable solely to one campaign or automation.
  • Application adoption describes reported business use, not audited uptime, revenue impact, or independently measured efficiency gains.
Experience & industry examples

See the problem.
See the approach.

Own-brand implementation, prior in-house experience, and original fictional concepts, clearly labeled. Find a situation that feels familiar to your business.

OWN-BRAND IMPLEMENTATION / PUZINSKIExplore the working website & inquiry system.
Plastic surgery
Prior in-house experience

Marketing leadership. Working business systems.

Marketing ownership, inquiry workflows, operational software, and team learning within one in-house role.

Explore the experience ↗
Home services
Fictional industry concept

A clear owner for the next conversation.

A practical route from a service request to a responsible person and a visible next action.

Explore the concept ↗
Ecommerce & retail
Fictional industry concept

One product story, from first view to follow-up.

Creative direction that carries from the first Reel to the product page and follow-up.

Explore the concept ↗
B2B & professional services
Fictional industry concept

A clearer handoff from sales to delivery.

A focused internal workspace for intake, outstanding information, and delivery readiness.

Explore the concept ↗
Original concepts / Open to explore

See the thinking.
Try the details.

Creative, a connected workflow, and a business-app interface. Original Puzinski samples made to show the approach—without using confidential client work.

CREATIVE STUDY / FICTIONAL POTTERY WORKSHOPGet your
hands
into it.Small-group pottery workshops.
Explore sessions →
STORY / FICTIONAL CONCEPTMake
time to
create.Find your first session ↗Sample creative · No live campaign
Visual concept

A workshop offer, made tangible.

An original study for a fictional pottery workshop: a static ad and vertical story built around first-time learners, a clear activity, and a session-inquiry call to action. No campaign has been run and no results are claimed.

Explore the service
INQUIRY WORKSPACEDemo data
  1. 01Website inquirySource captured
  2. 02CRM recordContext organized
  3. 03Owner assignedNext action visible
EXAMPLE / REQUEST 001

A new inquiry needs a response.

Start with a simple routing rule. Keep exceptions visible to a person.

Ready to simulate. No messages will be sent.

Interactive simulation

Make the next action obvious.

A browser-only simulation of capture, routing, and human review. A real build connects your tools and tests the exception paths.

Explore the service
TEAM LEARNING / UI CONCEPTDemo data

A clear place
to get started.

A sample onboarding flow for a fictional team.

01The offer & customerOverview
02The conversationPractice
03The next stepReview
What should a new inquiry have first?

Try the sample knowledge check.

Interactive UI concept

Build around a useful job.

A small interactive UI concept: lessons, a practice prompt, and immediate feedback. A production app needs agreed requirements, permissions, testing, and deployment.

Explore the service

These three demonstrations are original and fictional. They contain no client records, employer assets, real campaign results, or production-system connections.

See what clear delivery looks like

Open the brief.
See the detail.

Download original, fictional examples of the planning and acceptance documents behind the work. These are sample documents, not client deliverables or results.

PLAIN-TEXT SAMPLE / FICTIONAL

Campaign brief

Audience, offer, creative direction, assets, and a defined test.

Download example ↓PLAIN-TEXT SAMPLE / FICTIONAL

Automation scope

Trigger, actions, exceptions, test cases, and ownership.

Download example ↓PLAIN-TEXT SAMPLE / FICTIONAL

App release checklist

A focused user flow, acceptance checks, handover, and support.

Download example ↓
Own-brand project / Puzinski

The website
is part of the work.

This site brings the message, visual design, service structure, pricing comparison, and inquiry journey into one experience. It is an own-brand build, with no client results attributed to it.

Explore what is implemented.

  • Original visual direction and responsive pages
  • Service copy, buying guides, and search foundations
  • Package routes with visible scopes and starting fees
  • Short inquiries and a conditional detailed brief
Inspect the own-brand implementation ↗

Website inquiry notifications are connected to the business inbox. Confidential employer and client assets remain private. The experience overview is anonymized; the other industry examples use fictional content. CRM connections are scoped per engagement.

A smaller first step

Not sure what
to fix first?

Get a focused outside view before committing to a build or monthly plan.

$249 one time · defined scope

One priority. A practical next move.

  • Review one public page, social profile, or high-level workflow
  • Five prioritized findings, with reasons and suggested actions
  • A short recorded walkthrough and written next-step recommendation
  • One clarification round within 7 days of delivery

Review and recommendations only. No account changes, implementation, full-site audit, or promise of results. No sensitive records needed. Scope and delivery date confirmed before payment.

Request my focused review
How we work

Clarity first.
Momentum next.

A clear brief, a useful first version, and a plan for what happens after delivery.

01

Understand the priority.

Begin with focused discovery. Map the goal, the people, the current setup, and what needs to happen first.

02

See progress early.

Review concepts, working features, or a useful workflow as implementation begins. Clear feedback points keep decisions moving.

03

Launch, then improve.

Test the agreed release, prepare the handover, and define continued support. Complex products move through planned milestones.