Choose around the work that repeats
A project fits a defined change with a completion point. A retainer fits a continuing need with priorities that are reviewed over time. A business may need both, but they solve different planning problems. A landing page can be delivered as a project; running a content program or optimizing active advertising needs a recurring cadence. Before choosing, list the work you expect every month and name the person who will provide access, assets, approvals, and feedback. A monthly fee is useful when there is meaningful recurring work to organize.
A project is a useful first engagement
Puzinski’s focused first offers include a Creative Test Sprint from $750, a Lead Handoff Sprint from $1,250, and a Landing Page Sprint from $1,500. Each has a limited starting scope and a tangible handover. Larger website and automation launches begin at $3,000, with focused first web-app releases from $7,500. These are Puzinski starting points, not market averages. A project can help both sides learn how the brief, reviews, and delivery work without assuming a larger ongoing relationship.
A monthly plan needs defined outputs
At Puzinski, Focus starts at $1,500 per month for one service area, Growth at $3,000 for two, and Partner at $5,000 for three with ongoing direction. The available areas are content and creative, paid advertising, workflow improvements, website improvements, email/SMS retention, and existing web-app improvements. Each has a stated allowance on the packages page. The plan includes coordination and review; it does not include arbitrary new apps, full websites, or unlimited simultaneous requests. Read the actual production limits before comparing monthly fees.
Think about connected responsibilities
Content plus advertising can support a coordinated campaign. Advertising plus workflow improvements can connect the acquisition plan with how inquiries reach the team. Content, advertising, and website improvements can keep the message consistent across more touchpoints. These are example combinations, not a promise of specific revenue or a requirement to buy multiple services. Initial tracking, integrations, major creative production, and new builds may need separate setup. Identify what already works and what must be built before the monthly program can deliver its intended scope.
Ask how decisions and delivery work
A useful agreement names the outputs, queue, active priorities, review meetings, revision limits, and who can approve work. It also explains what happens to additional requests and how scope changes are priced. Puzinski is independently run; direct project ownership is part of the engagement, with defined delivery capacity. A buyer should understand the workload and the support window rather than interpreting a monthly partnership as a dedicated full-time employee or an always-available department.
Keep production and pass-through costs distinct
Ad spend goes to the advertising platform. Software, hosting, AI/API usage, creator fees, and applicable taxes are separate from the service fees shown. A proposal should identify any setup work before the first month and confirm billing, renewal, cancellation, and handover terms. Compare what the provider is actually responsible for, not only the headline price. A narrow maintenance allowance and an ongoing marketing program are different purchases.
Start smaller when the need is occasional
If the business needs one correction or infrequent changes, a scoped project or care plan may be more appropriate. Website Care starts at $250 per month for one existing website with routine checks and a small content-fix allowance; it is not a substitute for a growth program or broader application support. If priorities are still unclear, describe the problem in the inquiry form. The useful next step is a recommendation based on the work, not a larger commitment for its own sake.