Price the change you actually need
A redesign can mean changing a page layout or rebuilding an entire website and its customer journey. Start by identifying what is no longer working: an unclear offer, difficult navigation, a poor mobile experience, outdated content, or missing functionality. Name the pages and actions that matter. A campaign landing page and a multi-page business site have different jobs and should have different scopes.
Make pages and copy explicit
List the actual pages, what each explains, and the action a visitor should take. Identify who supplies and approves business facts, copy, imagery, and any claims. A template does not resolve a confusing offer. Useful scope includes the content structure and review responsibilities, alongside the visual design and build. Additional products, languages, service pages, or locations change the work.
Include forms, integrations, and migration
Specify the form questions, destination, confirmation behavior, and any CRM or booking connection. If existing URLs are changing, map the old content and plan relevant redirects. Decide what happens to important images, downloads, and existing search content. Access to the current platform, domain, hosting, analytics, and source materials is a dependency that should be confirmed before scheduling a launch.
Separate launch checks from ongoing search work
A first release should include the agreed responsive checks, working links, form-delivery tests, page titles, descriptions, internal links, and sitemap setup. Search visibility also depends on useful content, technical accessibility, and evidence over time. A completed redesign does not guarantee rankings, AI citations, or a particular inquiry rate. Ongoing content production and search review should have their own scope and measurement.
Understand Puzinski’s starting offers
A Landing Page Sprint starts at $1,500 for one responsive page and inquiry form, with the stated messaging, metadata, revision, and launch checks. Website & Launch starts at $3,000 for up to five core pages under the published scope. Ecommerce, migrations, additional integrations, and broader content needs are separate. The written proposal confirms the actual fee and release; these figures are Puzinski starting offers, not industry averages.
Plan ownership and care
Identify who owns the domain, hosting, source, accounts, and approved assets. List third-party subscriptions and other running costs. Define what support includes and which future changes are new work. Website Care starts at $250 per month for the stated routine checks and limited content-fix allowance; it does not replace redesign work, ongoing growth activity, or emergency support.