Receive relevant bookkeeping inquiries with business context and support needs before agreeing secure access and an engagement scope.
Bookkeeping & business reporting / Website design
Clearfold
Turn scattered records into a clear starting point.
A graphic journey from tangled to ordered makes bookkeeping approachable, with clear service scope and an inquiry that asks for context rather than financial records.
Website strategy, creative direction, conversion copy and responsive visual design.
12 content sectionsComplete desktop artwork · Mobile views · 12 design decisions
The complete desktop design
Scroll through all 12 content sections.
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Open full-size artwork ↗The decisions behind the designOne journey.
One journey.
Twelve considered sections.
See how the content, visuals and next steps connect to the visitor’s needs.
Explore the thinking behind the design ↗The mobile experienceA clear route.
A clear route.
On a smaller screen.
The same direction, with the hierarchy, content and next action considered for a phone.
Open full-size artwork ↗Design strategy / ClearfoldBuilt around
Built around
the decision.
A business owner needs to understand the support available, the monthly deliverables and whether changing support means changing every tool.
Lilac, navy and orange make the category distinctive. A continuous line moves through frames to express organization; readable service and scope modules translate that idea into a useful offer.
- Recognize the problem
- Find relevant support
- Understand the monthly picture
- Compare starting scopes
- Review the handover
- Describe the business
01A graphic idea with a business meaning
The visitor needs to
See scattered information move toward order alongside a clear service category.
The design decision
The visual metaphor differentiates the brand while keeping the starting-point action readable.
02Name the operational problem
The visitor needs to
Recognize fragmented records, slipping month-end and unanswered questions.
The design decision
The problem statement connects the graphic idea to recognizable work.
03Services with distinct responsibilities
The visitor needs to
Compare monthly books, catch-up, payroll support and reporting.
The design decision
Clear descriptions separate types of work before a visitor discusses scope.
04A monthly process
The visitor needs to
Understand review, setup and an ongoing rhythm.
The design decision
The process frames both onboarding responsibilities and recurring support.
05Make the deliverable tangible
The visitor needs to
See records, income, open questions and next steps in a monthly picture.
The design decision
The module explains what useful support should help the owner understand.
06Business context without a narrow niche
The visitor needs to
Recognize project work, service transactions or retail activity.
The design decision
Different contexts show range while retaining one clear bookkeeping proposition.
07Starting scopes, not unexplained tiers
The visitor needs to
Compare catch-up, monthly and monthly-plus-reporting support.
The design decision
Scope descriptions allow a relevant discussion before pricing is agreed.
08A considered handover
The visitor needs to
Understand current-tool review, secure access and unfinished work.
The design decision
The handover section addresses switching concerns without promising every tool can remain unchanged.
09Resolve onboarding questions
The visitor needs to
Check software fit, earlier periods, accountant relationships and pricing.
The design decision
The FAQ supports a more informed first conversation.
10Explain the working relationship
The visitor needs to
See updates, responsibilities and a monthly rhythm as specific behaviors.
The design decision
The relationship section explains how clear updates, responsibilities and a monthly rhythm support ongoing work.
11Context without sensitive records
The visitor needs to
Share basic business details, support needs and what should be sorted first.
The design decision
The inquiry collects a useful outline while keeping bank details out of first contact.
12Return to the business purpose
The visitor needs to
End with a clearer next move rather than an abstract accounting slogan.
The design decision
A consistent starting-point action closes the page and carries into mobile.
Collect basic business and contact information, support choice and an open context field. Discuss records and requirements privately before pricing, secure access or financial documents are requested.
Distinct monthly, catch-up, payroll-support and management-reporting pages answer service questions and explain onboarding.
Your business. A direction of its own.Let’s shape
Let’s shape
your next website.
Share the audience, offer, current website and the next step you want people to take. We’ll clarify the pages, design, functionality and delivery scope before work begins.