Receive relevant appointment requests while distinguishing an initial inquiry from a treatment decision or confirmed time.
Family & cosmetic dentistry / Website design
Somi Dental
A closer look at dental care.
Sculptural dental models create a distinctive identity, paired with plain-language care routes and a first-visit request that sets clear expectations.
Website strategy, creative direction, conversion copy and responsive visual design.
12 content sectionsComplete desktop artwork · Mobile views · 12 design decisions
The complete desktop design
Scroll through all 12 content sections.
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Open full-size artwork ↗The decisions behind the designOne journey.
One journey.
Twelve considered sections.
See how the content, visuals and next steps connect to the visitor’s needs.
Explore the thinking behind the design ↗The mobile experienceA clear route.
A clear route.
On a smaller screen.
The same direction, with the hierarchy, content and next action considered for a phone.
Open full-size artwork ↗Design strategy / Somi DentalBuilt around
Built around
the decision.
A visitor needs to identify a starting point, understand how a first visit begins and feel able to ask questions without already knowing a treatment name.
Tactile plaster casts make dentistry the unmistakable subject. Blush, cream, oxblood and vermilion combine an expressive editorial voice with precise, readable controls.
- Recognize the practice
- Find a care route
- Understand the approach
- Ask practical questions
- Choose visit preferences
- Request a conversation
01A dental subject with a clear category
The visitor needs to
Recognize dentistry immediately through the models and visible local context.
The design decision
The sculptural identity differentiates the practice while keeping a visit request prominent.
02A starting point in the visitor’s words
The visitor needs to
Choose a checkup, cosmetic question or an uncertain starting point.
The design decision
Intent links route different needs without demanding treatment knowledge.
03Care routes explained plainly
The visitor needs to
Compare everyday, cosmetic and restorative care by purpose.
The design decision
Short service descriptions organize the offer before the appointment inquiry.
04A first-visit sequence
The visitor needs to
Understand that the next step begins with questions and a conversation.
The design decision
The process frames an initial visit without jumping directly to a treatment commitment.
05Details as an educational cue
The visitor needs to
See a close-up model paired with a clear explanation-led message.
The design decision
The dental visual system supports the stated approach instead of acting as unrelated decoration.
06Listen, explain, decide together
The visitor needs to
Understand the roles of personal priorities, explanations and an agreed next step.
The design decision
The principles turn the care philosophy into a clear sequence of listening, explanation and an agreed next step.
07Make uncertainty discussable
The visitor needs to
See an invitation to mention nervousness and preparation needs.
The design decision
Comfort copy opens the conversation without promising pain-free treatment.
08Prepare useful questions
The visitor needs to
Think about the visit and what would help with preparation.
The design decision
The section provides a bridge from reading about care to making a relevant inquiry.
09Answer first-visit objections
The visitor needs to
Resolve uncertainty about treatment choice, cosmetic questions and confirmation.
The design decision
The FAQ places practical expectations immediately before the form.
10Preferences before personal details
The visitor needs to
Choose broad interest, preferred day and time in a short first step.
The design decision
The request carries useful context forward while leaving availability to be confirmed.
11Care connected to everyday life
The visitor needs to
Connect the offer to everyday life in Brooklyn.
The design decision
The Brooklyn context connects the service to the visitor’s everyday routine and leads into the first-visit route.
12A consistent consultation invitation
The visitor needs to
Return to a familiar request action and question-led message.
The design decision
The closing keeps the same next step across desktop and mobile.
The first step records broad care interest and visit preferences; contact details follow. Preserve the Not sure yet route, and make availability confirmation separate from submission.
Routine, cosmetic and restorative care destinations connect Brooklyn intent with first-visit and approach information.
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